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Understanding the Four P’s of Marketing

As complex as marketing may seem, at its core it comes down to four P’s: product, price, promotion, and place. As new technologies have developed and more advanced tactics have become available, the principles never change. Thus the importance of understanding them. While marketing has several “principles” to understand, these four P’s are the most widespread and taught… Continue reading Understanding the Four P’s of Marketing

Building a Brand

What do you think of when you think of the word “brand”? Do you think of Nike and their slogan, “Just Do It”? Do you think of Apple and its products? Maybe you even think about a pro athlete, like Lebron James. Any person or business that comes to mind is considered a brand, but… Continue reading Building a Brand