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What factors into someone making a decision to purchase with your brand or company? Things like experiences, reputation, and familiarity all are common decision-making factors for most consumers, but what if you are just starting out and have none of those? If you’re coming from that perspective, then how can we create scenarios that build… Continue reading How to Use Psychology in Marketing
As complex as marketing may seem, at its core it comes down to four P’s: product, price, promotion, and place. As new technologies have developed and more advanced tactics have become available, the principles never change. Thus the importance of understanding them. While marketing has several “principles” to understand, these four P’s are the most widespread and taught… Continue reading Understanding the Four P’s of Marketing
What do you think of when you think of the word “brand”? Do you think of Nike and their slogan, “Just Do It”? Do you think of Apple and its products? Maybe you even think about a pro athlete, like Lebron James. Any person or business that comes to mind is considered a brand, but… Continue reading Building a Brand
Whether you’ve never attempted to use social media, or you’re a social media guru, here are the essentials to help set you and your business up for success all absolutely FREE! Let’s start with what social media channels you should be using and why. Facebook – EVERYONE, and I do mean everyone, has to have… Continue reading Small Business Social Media Guidelines
Not every entrepreneur can be good at all the skills required to run a business. Ideally, you can get to the point where you can contract out or hire positions the skills you lack, but there are plenty of businesses that struggle to get to that point. Marketing is usually something a lot of people… Continue reading Top 7 Free Marketing Ideas for Small Businesses